Every product you buy from No Nasties removes more CO2 from the air than it creates to make it, ship it, and even wash & wear it!

There you go - that's our big claim. And here is the (simplified) science & math to back it up.

Every product you buy from No Nasties removes more CO2 from the air than it creates to make it, ship it, and even wash & wear it!

The Science

The Science
First, what is this climate crisis?

Humans are burning fossil fuels (oil, gas & coal) for our homes, offices, factories and transport. When these burn, they release greenhouse gases - mostly carbon dioxide (CO2). These gases trap the Sun's heat and cause the planet's temperature to rise.

We're burning more fuels than ever before and the planet is heating up faster than it ever has. See the chart below for a visual on the temperature rise over the last century.

This is causing rapid changes in the climate which left unchecked, will cause catastrophic damage. Destructive cyclones, massive floods, long droughts, forest fires, a rise in sea levels that will drown island nations & coastal cities. And also a mass extinction of millions of species.

This is threatening our lives as well as our livelihoods. Hence, the term crisis. The climate crisis.

(More: A simple guide on climate change).

How can buying clothes actually HELP the planet?

An analogy: If you are trying to lose weight, you count your calories. Calories out > calories in = weight loss. That's the formula, albeit simplified.

Now replace calories with CO2.

Of course, making & shipping clothes creates CO2 and has a negative impact on the planet. But how much impact exactly? Can we measure it? Reduce it and even compensate for it? And what if we more than compensate - would it actually have a net positive impact?

Yes! And that's exactly what we are doing.

We remove more CO2 than we create, to have a net positive impact on the planet.

The carbon footprint is the "calories in" and the carbon offsets are the "calories out". And we offset 300% of the footprint. AND additionally plant 3 trees for every product you buy too, for good measure!

Couple of key points:
1) As they say, you can’t out-train a bad diet. We must always start with reducing our footprint. Something we have been doing for over 10 years now with our 100% organic cotton, vegan, fair trade, local supply chain.
2) While No Nasties minimises the negatives in our supply chain, the positive impact happens ONLY when you make a purchase. That’s when the offsets and the tree planting actually happens. We make it "less negative", you make it "planet positive".

Wouldn't NOT buying anything be better?

Another analogy: The climate crisis is like being on a raft on a river, rapidly heading towards a huge, deadly waterfall. You would want to not only slow down the raft, but stop it and ideally reverse it too, right? Move away from that fall.

Buying fast fashion is speeding up. Buying slow fashion is slowing down. Not buying at all is stopping (but the river is still carrying the raft forward). Buying planet positive is reversing!

The best case scenario would be to not buy anything AND invest your money in carbon offsets and tree planting to help remove CO2 from the air. By all means, do that! But if/when you need to buy clothes, make sure it's a #planetpositive purchase.

What is a "Carbon Footprint"?

A carbon footprint is the total amount of greenhouse gas emissions that come from the production, use and end-of-life of a product or service. It includes carbon dioxide — the gas most commonly emitted by humans — and others, including methane, nitrous oxide, and fluorinated gases, which trap heat in the atmosphere, causing global warming. It's typically measured in kilos or tonnes of CO2e or "carbon dioxide equivalent".

In our case, the carbon footprint is the quantified environmental cost of making and shipping clothes.

How is No Nasties reducing its carbon footprint?

In this climate fight, the first step is always to reduce, reduce, reduce our CO2 emissions as much as possible. So here's what we've got going:

100% Organic: We use 100% organic cotton - no exceptions. This saves 91% water, 46% emissions, 64% energy compared to conventional cotton. This is huge!

100% Local: All our products are made in India from start to finish. It's all 100% local. Reduces our carbon miles big time.

100% Vegan: No leather, no wool, no fur, just cotton. Not using animal products reduces greenhouse gas emissions. (And is just the right thing to do too, no?)

Zero-Waste Approach: We use a lot of overstock fabrics in our factory to make clothes (over 50% of our styles are from overstock!), and we use a lot of offcuts from our own patterns to make face masks and accessories. Reduces waste, reduces emissions!

Reusable Packaging: All our packaging is made from recycled, recyclable and reusable materials. No single-use crap here.

Renewable Energy: Our website is fuelled by solar & wind energy. Parts of our factories are too. We hope to say goodbye to all fossil fuels in the near future, as and when those options arise.

What does all this add up to? A low, low footprint!

PS: check out our roadmap for reductions further down on this page.


What are "Carbon Offsets"?

Carbon offsets allow individuals and companies to invest in environmental projects around the world in order to balance out their own carbon footprints. You can invest in reforestation, solar power, wind energy, bio-gas, etc - activities that avoid, reduce or remove CO2 from the air.

At its core, an offset is an accounting mechanism. It’s a way of balancing the scales on pollution.

What do we offset?

First, we measure the carbon footprint of every No Nasties product across 3 stages:

1. Farm & Factory: From raw materials to manufacturing.

2. Transport: From farm to factory to warehouse to you.

3. Product Lifecycle: For washing & drying over its average lifetime (yep, we include that too!)

We then compensate for the total footprint of the product through offsets. And not just for products, we also offset our entire team's carbon footprint too!

No Nasties invests in offset projects for solar power, wind energy, forest protection & replanting. You can see all the details further below on this page.

Are carbon offsets a get-out-of-jail-free card?

In the hierarchy of climate action, the first and most effective option is almost always to reduce emissions. (In other words, rather than buying offsets for your flight, see if you can avoid that flight entirely.)

But many companies use offsets as an excuse to not focus on reducing their footprint. Not us though - we have always reduced emissions first, since Day 1 of No Nasties. But some emissions are unavoidable, and offsets are a powerful tool to compensate for those.

None of this is to say that funding projects to protect natural ecosystems or deploying clean energy are bad. It’s just that doing so doesn’t exonerate the buyer for their contributions to climate change. All else being equal, it is better to buy an offset than to do nothing.

Our motto: Emit less, balance the rest.

The Math

The Math
How do we calculate the carbon footprint?

We commissioned Green Story to perform a third-party Life Cycle Analysis factoring in the supply chain, material composition, and fabric consumption for each product we make. See the Life Cycle Analysis.

The analysis breaks down our impact across key metrics associated with ALL the stages of our product’s life. These are modelled by Green Story using appropriate methodology such as ISO 14040 and sourced from pre-existing lifecycle inventory reports & databases.

We then map each & every No Nasties product to get its impact metrics (ie: carbon footprint + water usage + emissions savings). That's the "Planet Positive Report" you see on every product page.

Easy breezy? Nope. Necessary? Absolutely!

How exact is this?

Since our approach is based on 3rd party data and industry numbers, we can give a reasonably accurate estimate of a product's impact, thereby eliminating greenwashing as much as possible.

Having said that, there are internationally accepted assumptions & averages used for these calculations. Another reason we don't offset just 100%, but 300% of the footprint to make sure we are well into the positive.

How do we keep track of our carbon offsets?

We use third-party verified offset projects with fully transparent accounting in a carbon registry that shows each & every offset purchase we make.

Take a look at the carbon registry.

How many trees have we planted and where?

Over the years, we have partnered with several tree planting organisations and by now have planted trees all over the world.

1) With grow-trees.com, we have planted 18,397 trees across India.

2) With ecologi.com, we have planted 17,715 trees, mostly mangroves in Madagascar.

3) With simplizero.com, we are now planting 3 trees for every product you buy, with Eden Reforestation Projects. (fyi, to date, Eden has planted more than 700 million trees around the world in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya, Nicaragua, and Honduras.)

4) In addition to these, our offset projects have also contributed to reforestation and avoided deforestation in the Amazon rainforests in Brazil and Peru.

We choose tree planting partners who work alongside local communities and plant local, indigenous tree varieties. Cue environmental AND social impact!

Doesn't all this cost money?

Yes!

1) Organic cotton + fairtrade supply chains cost a lot more than your high-street fast fashion clothes. Certifications and licensing for the same are a pretty penny too!

2) Investing in carbon offsets, while fairly affordable right now, adds up too - especially when we are offsetting 300%.

3) Planting trees - thousands of them - costs us thousands & thousands too.

But hey, clothes that save the planet!? That's a great deal.

Who's paying for all this?

We don't charge anything extra for all the carbon offset & tree planting investments to be #planetpositive - it comes from our margins and our profits. Our product prices remain the same as before.

Money, meet mouth!

The Proof

The Proof

All the data & all the details of our offset projects & tree planting are shared transparently and in real time.

Take a look for yourself.

Can't Stop, Won't Stop.

Can't Stop, Won't Stop.

We're already doing a lot, but there's still a lot more to do.

Here's our roadmap for further emissions reductions:

→ Using herbal and natural dyes.

→ Making our clothes 100% bio-compostable.

→ Make more & more zero-waste clothing & accessories.

→ Build a circular economy for our clothing & packaging.

→ Make clothes from recycled & even regenerative cotton.

→ Pre-orders for reduced wasted and more size inclusivity.

→ Switch to solar power for our office & store.

→ Invest in fossil fuel-free transportation for our team.

→ Third-party verification of climate-positivity.

→ Regularly increase our offset and tree planting multiples. (even more than 300% offsets + 3x trees).

(A lot of these initiatives are already in the pipeline. We'll post timelines & updates on these regularly.)

Is this the silver bullet then?

Is this the silver bullet then?

We won’t kid you - all our efforts may not be enough in this climate fight.

We don’t see global consumerism in its harmful form going away anytime soon, but being #planetpositive is the right intention, the right direction and the right action to take. Where every purchase we make on the planet has a positive impact for the planet.

And if every company in the world were #planetpositive, we’d see unprecedented investment into climate solutions. Investments at a scale that could restore the climate. And that would be a bright sunny day for all of us, no?

That’s the promise and the power of #planetpositive.

Till then, we're happy to continue making and selling 100% organic cotton clothing from a vegan, fairtrade supply chain; planting thousands & thousands of trees all over the world; and investing in solar energy, wind power and reforestation - all 'cos of your undying support!

Got questions? Ask away.