Stupidly Stylish
made to outlast the trend.
we design for the tenth wear, not the first photo. quiet shapes, good fabric, a detail you only notice later. and nothing that chokes, pinches or itches.
how we design, in five rules
no one-season wonders. no prints that date by march, no colours a magazine told us to use.
no choking necklines. no zombie sleeves. our first rule, from 2011.
everything goes with everything. one design language, so the tee works with the shirt, the shirt with the skirt.
the thing you notice second. a curved hem that sits right, a slightly narrower shoulder, a slub texture.
the weather is the brief. designed in goa, so everything has to breathe, wash easily and still look sharp at 34°.
We'd love to hear from you
If you have any questions, please fill in this contact form, and our team will reach you back as soon as possible.
