Design Deconstructed

Bet you want to know what makes our organic cotton t-shirts so awesome! Here's a behind the scenes look at the entire design process, straight from our in-house fashion designer!

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The No Nasties Grove 🌴🌴🌴

We do a lot, but there's still an ecological cost. This wasn't sitting right with us, we wanted to do more! So the question was: What should we do? Let's start the...

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How Art Therapy at a Yoga Retreat led to the Dunes

The concept for the Dunes print came about while I was at a yoga retreat last year. It was an art meditation technique that I practiced while I was there...

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A week at our factory

Kolkata in August. Thundery, muggy, hectic as ever. For an hour and a half we nudge through city traffic, marvel at classic yellow taxis crossing the iconic Howrah Bridge, and...

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Vive la Révolution!

We're about creating a movement. A movement to look good, to feel good and to do no nasties. And we're not alone!  Read about the initiatives happening around the world and...

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Awesome cotton t-shirts start with awesome cotton farms

A bit more background on the innovative organisations responsible for firstly growing the lovely cotton, and then whipping it up into the high-quality t-shirts we are so pleased to put...

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