It’s 6am in early April and the sun is rising behind tall palm trees to the east, silhouetting the tropical fronds that swished and swayed firmly into our hearts as our primary inspiration for the past few months. Shallow waves lap onto the rocky shore in the early morning light, and all around is a bustle of preparation - it’s Palmae shoot day!
The Creative Vision
Palmae is about summer. Salty hair, sandy toes, balmy days and breezy nights under the stars. As designer Shweta explained in our previous post, this collection’s soul lies in an afternoon nap in a shady palm grove, swaying gently in a hammock while dappled sunlight falls lazily through shifting gaps in the canopy of leaves above.
This theme of shadows, tranquillity and dappled light was something we wanted to carry through into the photoshoot. Having gone with a very beachy, Goan look when shooting our previous Mineralistic collection, we wanted to stay near the palm and beach theme but not so literally this time, and instead fixed on a resort-like feel.
Settings don't get much more ideal than Eva Cafe! The limestone-y white walls and turquoise doors of this small beach-front delight in Anjuna, north Goa, have a Greek island vibe that perfectly captured the resort vacation look we wanted for our shoot. With textural backgrounds and natural light a-plenty, we were really able to play around with incorporating the dappled light effect right into the photos, while the rustic beachy decor lent a cool and cosy edge.
With an incredible healthy menu and unparalleled ocean views, we recommend Eva Cafe to everyone! Menu highlights for us are the Green Shakshouka and a delicious smoothie with banana and tahini. You must visit if you’re in the area. And if you’re not - why not?! Get on with that road trip!
Follow Eva Cafe on Facebook here. Thanks for having us, guys!
Can we say Dream Team? Yes we can! The creativity and talent at work in this shoot was a joy to be part of. With top-notch in-house styling and direction from Shweta, allow us to introduce you to the rest of the crew.
That long wavy hair and dreamy stare. That man-bun and those guns. Yep, we’re crazy about our models for this collection. Thank you Milica and Prathamesh for bringing our vision to life!
Watch out for Milica’s band, The Emms. She’s an amazing singer!
Follow Prathamesh on Instagram for insane gym motivation.
Hair and make up
Even beautiful people need hair and make up for a photoshoot. Our models’ look was brought perfectly into line with the No Nasties vibe by the wonderful Anjali Noronha of Li’l Red Door salon in Goa. Seeking a natural look that kept the focus on the clothes, Anjali steered away from heavy make up and overly styled hair to create a “casual, on-the-beach kinda vibe” that we loved.
Check out Li’l Red Door on Facebook. They’re the best.
Last but very far from least. Martin Prihoda, a legend among photographers! Born in Canada, Martin is currently based in the ‘quaint, quiet little town of Mumbai’ (as well as in Goa) and alongside stunning high-level fashion and advertising work, he’s also involved in a lot of awesome social and environmental projects.
Incidentally, Martin and his family have been supporters of No Nasties from our early days in Mumbai when we had a stall at the Farmer's Markets in Bandra!
Having Martin shoot No Nasties campaign was a dream come true - aren’t the images fantastic?
Martin’s website is www.martinprihoda.com - go see his other work!
So that's a wrap. It takes months of effort to get each collection out and we're privileged to have the support of all these wonderful folks to make our ethical, sustainable clothes look as good as they do on our website. Muchas gracias, you lovely people!