We have a problem. A big one. Our farmers are dying. Our land is being poisoned. Our children are being forced into labour.
We need to solve this. ASAP!
Believe it or not, you are a part of the solution. Your choices, your principles, your tastes, your style...all matter. You matter.
And you can make a difference without even going out of your way. Let us show you how.
We need to solve this. ASAP!
Believe it or not, you are a part of the solution. Your choices, your principles, your tastes, your style...all matter. You matter.
And you can make a difference without even going out of your way. Let us show you how.
1
This is a Big Problem and an Important One to Solve
The average rate at which farmers commit suicide in India is every 30 minutes.
There are 60 million child labourers in India - nearly the population of the UK.
Cotton is the "dirtiest crop" - 55% of all synthetic pesticides in India are used in cotton farming.
30 minutes. 60 million. 55%.
We need to change this. We need to get all these numbers down to zero!
No suicides, no child labourers, no toxic pesticides.
We need to change this. We need to get all these numbers down to zero!
No suicides, no child labourers, no toxic pesticides.
3
Every T-shirt You Buy Makes a Difference
We believe that you "Vote with your Wallet". Every purchase you make creates demand for more of the same.
Buy a regular t-shirt and you support the current industry. Buy organic and fair trade and you support a change.
For every purchase, the farmers get more, the factory workers get more and you support brands like us who're trying to make a difference - all in return for buying an awesome t-shirt.
For every purchase, the farmers get more, the factory workers get more and you support brands like us who're trying to make a difference - all in return for buying an awesome t-shirt.
5
Change is within your reach. Grab it.
We know you are concerned about the direction the world is going in. You probably feel like your voice isn't being heard, your vote doesn't count.
Sometimes the hardest part of changing our lives and the world is believing that it’s possible.
Well, it is!
You've got all that you need. Start where you are – with what you are going to wear today. Make that switch. Responsibility is sexier than reckless abandon.
You've got all that you need. Start where you are – with what you are going to wear today. Make that switch. Responsibility is sexier than reckless abandon.
2
Helping the Farmers Helps You Too
It's not just the farmers affected by this problem. The extremely toxic chemicals (most of which are banned in the West but still sold in India) used in cotton farming flow into our food, our water, our air.
They're in what you eat, what you drink, what you wear.
Switching to organic is the answer! Safe for the farmers, safe for the families, safe for the soil, safe for the water supply, safe for the world, safe for you.
They're in what you eat, what you drink, what you wear.
Switching to organic is the answer! Safe for the farmers, safe for the families, safe for the soil, safe for the water supply, safe for the world, safe for you.
4
You Don't Need to Change Your Lifestyle to Help
You don't need to change your dressing style, leave alone your lifestyle. We'll meet you where you're at.
We provide stylized, luxurious, designer t-shirts that every t-shirt wearer would love to have; while offering you an effortless way to express your voice for a more fair and sustainable world.
Do what you normally do, wear what you like to wear - just make informed decisions and choose well.
Do what you normally do, wear what you like to wear - just make informed decisions and choose well.
6
You Can Start a Movement.
You Can Make This Happen.
You Can Make This Happen.
Don’t just see what is, but also what will be. Let's say you buy a t-shirt made from organic cotton. That creates more money for organic farmers than usual, which makes more farmers want to convert to organic farming. And more designers to use organic material. And more stores to carry organic clothes. And more people to buy organic, so they can be as organic as you. All because you made a choice to be organic.
You can bring about this change. You can start the movement.
How is No Nasties different?
Starting from seed up, a No Nasties t-shirt is a labour of love - love for the planet, love for fellow beings.
Grown from organic seeds sans genetic modification on farms where synthetic pesticides have no room, by hands that haven’t been stretched too thin, and processed at a factory that is governed by fair trade norms, a No Nasties t-shirt is our way of showing the love.
Grown from organic seeds sans genetic modification on farms where synthetic pesticides have no room, by hands that haven’t been stretched too thin, and processed at a factory that is governed by fair trade norms, a No Nasties t-shirt is our way of showing the love.
A Conventional Cotton Farm
Uses genetically modified seeds- Extensive use of synthetic pesticides and fertilizers
- High interest loans, as much as 2% a day
- Farmers committing suicides at alarming rates
A Regular T-shirt Factory
- Child labour and forced labour
- Use of toxic dyes and pollutants that flow into our rivers
- Unhealthy work environment; exploitation of workers
Most Clothing Brands
- Disregard for impact on environment
- Exploitation of people to decrease cost
- Sole focus on increasing profits & improving bottom line
An Unaware Consumer
- Wearing cotton that doesn't breathe; can cause allergies
- Unaware of the dire situation in the farms and factories
- Lack of choices that are both stylish AND sustainable
A Green & Organic Farm
Never uses genetically modified seeds- Only uses natural pesticides & fertilizers
- Fair prices for farmers + a premium for community development
- A sustainable source of revenue; a healthier lifestyle
A Clean & Fair Factory
- No child labour, no forced labour, no discrimination
- Eco-friendly manufacturing, water based dyes
- Clean working conditions, fair treatment of workers
Social & Sexy Us
- 100% Organic: Fabrics + dyes + manufacturing
- 100% Fair Trade: Ethical, caring business
- Triple bottom line approach: People + planet + profits
A Happy You!
- Soft, luxurious, hypoallergenic cotton
- Making a difference with each t-shirt
- Choices that make you look good AND feel good
Every T-shirt Counts!
You may be tempted to ask if purchasing a single t-shirt matters; if participating in something so small can really make a difference?
We believe it can! And it starts with you! Start small; do your bit. Sooner or later, the others will join in. And then some more - and more - and everyone will do their small bit. And one day, there won’t be any more left to join & the world will be a better place. Magic!
We believe it can! And it starts with you! Start small; do your bit. Sooner or later, the others will join in. And then some more - and more - and everyone will do their small bit. And one day, there won’t be any more left to join & the world will be a better place. Magic!
