30 minutes, 250,000 lives, 15+ years.
One every 30 minutes - that's the average rate at which farmers are committing suicide in India. 250,000 farmers suicides in 15 years.
It's the largest number of suicides recorded in human history. It's happening right now, right here in India. And it's not getting any better.
These numbers were too disturbing for us to ignore. We decided to do something about it.
We looked at the current initiatives in India to address this issue and were glad to discover a solution in "organic" and "fair trade" farming practices.
However, all this work was being done only at the grassroots level. There wasn't enough support for it from the end consumers - from you and me.
A lack of awareness. A lack of alternatives.
Anyone truly aware of what is going on would not continue to ignore this crisis. If you had a viable alternative, you would choose it.
An alternative that doesn't ask you to change your lifestyle, but meets you where you're at and matches your fashion and design sensibilities.
Introducing No Nasties: 100% organic, 100% fairtrade clothing.
Organic and Fairtrade means no genetically modified seeds, no synthetic pesticides or fertilisers, no child labour, no price exploitation, no suicides!
It means using natural seeds, natural fertilizers, natural means of pest control.
It means paying fair wages to farmers for their efforts and even paying them premiums for community development.
It means happier lives, healthier communities and a nicer planet for all of us.
How is No Nasties different?
Starting from seed up, a No Nasties garment is a labour of love - love for the planet, love for fellow beings, love for good design.
Grown from organic seeds on fair trade farms where synthetic pesticides and GMOs have no room,
and processed at factories that are governed by sustainability norms, a No Nasties garment is our way of showing the love.
Let's Start a Movement!
Every change starts with you deciding to make the change. Start small but do your bit.
You vote with your wallet. Buy a regular t-shirt and you support the current industry. Buy organic and fairtrade and you support a change.
For every purchase, the farmers get more, the factory workers get more and you support brands like us who're trying to make a difference.
You don't need to change your lifestyle to help. Do what you normally do, wear what you like to wear - just make informed decisions and choose well.
You can bring about this change. You can start the movement.
Look good, feel good, and do No Nasties.