Our house is on fire.

Since 2011, No Nasties has made 100% organic cotton, fair trade, vegan clothing. But that's no longer enough - the climate crisis is upon us. And we need to do more.

Introducing Planet Positive clothing.

#planetpositive

Each & every product in the world has an impact on the planet. All of ours have a positive one.

Every product you buy from No Nasties removes more CO2 from the climate than it creates to make it & ship it.

How? Here's our simple 3 step process:

1. Reduce our emissions

2. Compensate for our carbon footprint

3. Go beyond to make it Planet Positive

1. Reduce our Emissions

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To start with, we reduce, reduce, reduce our CO2 emissions as much as we possibly can.

100% Organic: We use 100% organic cotton - no exceptions. This saves 91% water, 46% emissions, 64% energy over conventional cotton. This is huge!

100% Local: All our products are made in India from start to finish. It's all 100% local. Reduces our carbon miles big time.

100% Vegan: No leather, no wool, no fur, just cotton. Not using animal products reduces greenhouse gas emissions. And is just the right thing to do too, no?

Zero-Waste Approach: We make clothes, face masks, and accessories from waste and overstock fabrics in our factory, where possible. Reduces waste, reduces emissions!

Reusable Packaging: All our packaging is made from recycled, recyclable and reusable materials. No single-use crap here.

Renewable Energy: Our website is fuelled by solar & wind energy. Parts of our factories are too. Goodbye, fossil fuels.

What does all this add up to? A low, low footprint!

2. Compensate for our carbon footprint.

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Next, we measure the carbon footprint of every No Nasties product across 3 stages:

1. Farm & Factory: From raw materials to manufacturing.

2. Transportation: From farm to factory to warehouse to you.

3. Product Lifecycle: For washing & drying over its average lifetime (yep, we include that too!)

We then compensate for the total footprint through offsets to take our net impact to zero.

Offsets are a way of balancing the scales - for every kilo of CO2 released into the air, we take away a kilo by supporting projects for avoiding or absorbing CO2 from the air. Even Steven.

No Nasties invests in offset projects for solar power, wind energy, forest protection & replanting.

Oh, we also offset for our operations and all our employees' carbon footprint too!

This gets us to carbon neutral. No harm, no foul.

3. Go beyond to make it Planet Positive

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To reverse climate change, we need to go beyond carbon neutral and remove more CO2 than we create. We call this “planet positive”.

Our first step: 3X OFFSETS

We offset 3 times the footprint of each product. That's 3 times more solar power, more wind energy, more forests - thanks to your purchase!

Our next step: 3X TREES

We plant 3 trees for every product you buy. Trees remove 20kg of CO2 from the air annually and we are planting thousands & thousands of them!

3X Offsets + 3X Trees = Planet Positive.

3X Offsets + 3X Trees = Planet Positive.