Fair trade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.
By requiring companies to pay sustainable prices (which must never fall lower than the market price), fair trade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
No Nasties uses only 100% fair trade certified cotton, as certified by Fairtrade India and the benefits are:
The fair trade guaranteed minimum price covers the costs of production and provides a sustainable livelihood for cotton producers.
The fair trade premium enables co-operatives to fund projects that benefit the organisation and wider community: business and agricultural training; drilling bore holes for clean water; building schools and clinics.
Fair trade producers benefit from advance payment and long-term relationships with buyers.
Fair trade producer groups are democratically run and respect the rights of farmers and farm workers.
Fair trade production standards encourage sustainable agriculture and protection of the environment.